Cerner has recently announced its partnership with global leader in customer relationship management (CRM), Salesforce at HIMSS18. The collaboration will enable the company to extend its population health, clinical and administration portfolio through a world-class, integrated solution.
Salesforce Health Cloud provides exceptional security through the use of cloud technology. Combining its big data platform, HealtheIntent, with Cerner’s data, analytic and application platform, electronic health record (EHR) and intelligent solutions, its Health Cloud and Marketing Cloud will support the delivery of an enhanced, personalised, and connected patient engagement experience.
“We are entering the next phase of health care delivery transformation. This collaboration with Salesforce will bring game-changing solutions to consumers, allowing them to participate in their physician’s decision-making and engage in their own health and care,” explained Zane Burke, President at Cerner.
“We have digitised EHRs and are now aggregating and enriching this data for clinical and engagement insights through applied intelligence. The next phase is to modernise the way our industry personalises and interacts with people in their communities. The power of these combined technologies will support an improved consumer experience and enhanced clinician communication, as well as materially advance the quality of care while reducing the total cost.”
Through the partnership, Cerner aims to meet the growing demand for enterprise-wide CRM capabilities within the healthcare space. Salesforce Health Cloud will therefore further drive collaboration and support health providers to gain a greater understanding and awareness of patient needs, which will drive positive health outcomes.
Powered by the data and clinical content within Cerner HealtheIntent, the platform will aggregate data in near real-time from multiple sources to create a single, comprehensive view of an individual’s health interactions across the continuum of health and care. This will enable the creation of actionable insights which can be integrated into the clinical workflow.
The solution is also positioned to support health system call centers, service operations, provider network management, marketing and other enterprise stakeholders that are transforming how services are delivered to patients and providers through a growing array of communication channels.
"The health care industry is undergoing a powerful transformation. Patients are bringing new expectations to their experiences — they want providers to deliver better service on their terms," added Keith Block, Vice Chairman, President and COO at Salesforce.
“The powerful combination of Salesforce and Cerner technology will empower providers to connect with patients in smarter and more personalised ways, and ultimately deliver better outcomes."
Promoting provider communication and collaboration, these omnichannel capabilities will incorporate a range of digital tools and management programs. The integrated solution will also enhance the value of call centers, practice management, patient financial services and other health care provider service operations.