Carpentier had technical training as a clinical pharmacist then concluded his diploma in business and has an MBA.

His management experience and dynamism are the result to his 20-year career tied to the cosmetics industry, aside from working in multinational companies, direct sales, in the field of logistics and in the regional and international marketing area.

Jose Carpentier joined the Petrizzio family in July 2012 and since then his defined business vision has been to enhance products, marketing and the ability to deliver innovative products in line with trends.

Strategic Management

"We're always trying to reinforce the differentiation strategy, with innovative and attractive proposals in our products to reach consumers," says Carpentier.

As part of their strategy to reach consumers in the best way, they have agreements with retail companies and their suppliers.

Read Our Digital Report

Click Here to Read

Among the business improvements is to strengthen the delivery time of service associated with the product, adding new lines of cosmetics and increasing their sales force and consultants.


The company has retained a prominent force in the commercial business of makeup and fragrances. Their plant, built in 2008-09, is synonymous of growth, with GMB certification, PR implements and SAP systems. Products are made by qualified laboratories and produced by the staff development department.


The category of skin care is looking to offer the customer a healthier skin, without aging and also protected from the environment with innovative ingredients.

Responsible Programs

In regards to sustainability, the company incorporates friendlier ingredients for the protection of the environment. "That's obviously something that is going to take quite some time but we are working on it," he adds.

The company takes a joint effort with the Cosmetics Chamber in Chile to participate in more social responsibility programs.

Petrizzio’s Talent

As a company dedicated to women, their workforce is composed mainly of female employees in their various departments, awarding them for their contribution to society and the success of the company.

"We are increasing the knowledge of the young people we hire, with professional training related to trade, marketing and production," says Carpentier.

2014 Expansions

Laboratorio Petrizzio has maintained a leading position thanks to its strong power in the industry.

During festivities, Carpentier mentions: "We are a strong option for gifts, we want our customers to feel very proud to give a Petrizzio and in general, we seek to continue to grow through our brands in our domestic market."

Their domain in Chile retains much coverage, ranking in major national distribution channels and reaching sales levels over 50 percent in Provincia.

In coming years they seek to address the export market in Latin America and in countries such as Ecuador, Peru, Colombia, among others.

Competitive developments

"We seek differentiation," says the general manager, since Petrizzio’s goal is to have the highest quality standards to leave a mark in the industry and become more competitive with product innovation.

Other Companies

Gold Coast Hospital and Health Service

Gold Coast Health: Driving change with digital

Cerner Middle East

Cerner: Transforming the future of digital health in Qatar

The Harris Center for Mental Health and Intellectual and Developmental Disability

Delivering patient care through innovation

Children’s Hospital of Orange County (CHOC)

CHOC: Acceleration of telemedicine for paediatrics


ChenMed: When our patients do better, we do better

NHS England and NHS Improvement

Innovation in the NHS through Covid-19 and beyond

The Gym Group

The Gym Group's digital journey through Covid-19 and beyond

Manchester University NHS Foundation Trust (MFT)

The digital transformation of Manchester's hospital trust

MTM Inc.

MTM- So Much More Than Just a Lift

Varian Medical Systems

Varian Medical Systems: Together we are bigger than cancer


Vitality: delivering a valuable experience for customers

Jewish General Hospital

Jewish General Hospital: Transforming patient care with innovation

Memorial Health System

Delivering value-based care with digital innovation

Community Health Network

Driving healthcare innovation through data and analytics

Legacy Community Health Services

Legacy Community Health: digitally enabling patient care

Mediterraneo Hospital

Mediterraneo Hospital: Transforming procurement via tech

Cerner Middle East

Cerner Middle East: the journey to healthcare transformation

Mental Health Center of Denver

The Mental Health Center of Denver: The human side of tech

Kettering Health Network

Kettering Health Network’s strategic digital transformation

L&T Technology Services Ltd (LTTS)

LTTS: Healthcare tech to navigate the new normal

Read the latest issue

Click Here to Read