DALLAS, July 15, 2020 /PRNewswire/ -- Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the launch of a dedicated campaign, Impact Now, in anticipation of the 2020-2021 school year. Impact Now leverages Varsity Brands' scale and expertise on campuses across the country to offer administrators, faculty, and coaches with a digital playbook and related resources that advance school health, safety, and emotional and physical needs of students in both physical and virtual classroom settings.
Adam Blumenfeld, Varsity Brands' CEO, stated, "While considerable uncertainty remains to how and when students will return to class, Impact Now will ensure that school administrators and their staff are equipped with a digital playbook that provides resources, inspires ideas and implements solutions for schools across the country based on spirit, hope, engagement and a true sense of community. This is the core of the Varsity Brands' mission, and we are uniquely poised to deliver on this promise even amid the ongoing COVID-19 Pandemic."
Mr. Blumenfeld continued, "Doing so, however, will require thoughtful, practical programming and digital tools that are equally applicable to schools in a physical or remote learning environment. Impact Now delivers on this promise while lending additional scale and resources to the digital tools we have already deployed over the last several months amid the COVID-19 Pandemic. These programs have already had an extraordinarily positive influence on students and their practical utility is proven. We are eager and excited to build-on their success through the Impact Now initiative."
Impact Now will offer specific programs and digital tools in anticipation of the upcoming 2020-2021 school year. Through this program, schools can participate by downloading the free comprehensive Administrators Playbook outlining the resources and products available across Varsity Brands to elevate the student experience this Fall:
In anticipation of National School Spirit Day on September 18, 2020, schools who participate in Impact Now will be entered into a drawing for school branding product including the grand prize of professional school branding from Varsity Brands' VIP Branding team.
To learn more, please visit varsitybrands.com/impact-now.
Varsity Brands is a portfolio company of Bain Capital Private Equity.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS; Varsity Spirit; and Herff Jones. Together, these businesses promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 9,000 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via e-commerce sites, catalogs, telesales, and direct sales channels.
For Varsity Brands:
Perry Street Communications
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SOURCE Varsity Brands