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Petrizzio: synonym of excellence in feminine personal care and beauty products

Chile's high competition within makeup and feminine personal care retail demands creative strategies; Petrizzio has relied on its own genius to make...

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|Sep 14|magazine8 min read

Chile's high competition within makeup and feminine personal care retail demands creative strategies; Petrizzio has relied on its own genius to make way in the market and clear margins satisfactorily, bringing high revenue through mutual growth partnerships, as Marcelo Salgado, Chief Operating Officer for Laboratorio Petrizzio, explains.

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"We have done a good job at managing our expansion in the retail market; in fact, our growth is above the average in the cosmetics industry. The Chilean market is mainly focused on retail, this is why we partner with our clients, creating mutual growth strategies," the executive said.

Guaranteeing the supply chain

Building and nurturing solid relationships with clients and suppliers is a priority for the company's business model. Consumers' profile is clearly defined, and this allows for establishing effective strategies and service guidelines. Demand for Petrizzio products grows during certain holidays, knowing facts such as these along the laboratory to plan seasonal strategies well ahead of schedule, resulting in profitable deals for their clients, suppliers and themselves.

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"Partnerships are crucial within our industry sector. Our product output is 90 percent for women, and we've earned their trust with our products' quality and affordable prices. Consumers rely on Petrizzio products to give as a gift to their loved ones and their friends for birthdays and holidays," Salgado shared.

Designing (and marketing) the products of tomorrow

One of Petrizzio laboratories' routine efforts are due to the seasonal nature of high sales timing for its products. This demands a marketing strategy similar to the one recurred to in the fashion industry, by developing product lines to enhance looks according to the year's seasons.

"We launch new products every year, designing for two kinds of seasonal looks: autumn/winter and spring/summer, and always with an innovative product," explained the COO ... Click here to read the rest of the article on Healthcare Global!

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