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Fitbit lunches its new platform Fitbit Care

Fitbit has had a tumultuous couple of years, but is beginning to find its feet within the healthcare market against players such as Apple and Jawbone (w...

Catherine Sturman
|Sep 20|magazine8 min read

Fitbit has had a tumultuous couple of years, but is beginning to find its feet within the healthcare market against players such as Apple and Jawbone (which has since been liquidated), and undertake a number of mergers and acquisitions to cement its position in the industry.

Recently introducing its platform, Fitbit Care into the market, the business is looking to target employees maintain their health by focusing on health plans and employers which can support employee goals.

Following on from its acquisition of health coaching business, Twine Health, the company has enhanced its wearable health-tracking capabilities by embedding the use of health coaching, which can be adopted in the workplace and help to lower healthcare costs.

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Accessible through the Fitbit Plus app, users can be enrolled by their employer, health system or plan, and is not yet available for public use. Up to five million Humana members will be able to access the platform, according to Business Insider.

Working in the same manner as before, the technology will effectively combine its health coaching capabilities with self-tracking and virtual care to reach certain goals, such as lowering blood pressure, or supporting those with long-term conditions such as diabetes or hypertension.

However, all data received through the technology will be accessed by healthcare professional who can develop a bespoke package for each user to follow through the coaching application. The coach and associated care team will then provide guidance through phone calls and regular meetings to support users full-time.

The technology will also help users connect with like-minded individuals through the introduction of Fitbit’s social network, where workouts are accessible to support employees further.