Apple has reportedly looked at acquiring medical-start up Crossover Health, in what has been described as ‘lengthy negotiations’ over several months.
With continual rumours that Apple is hoping to enter the healthcare market, we take a look at the top 10 facts surrounding the move.
1. Crossover Health currently operates a number of clinics in Silicon Valley, Boston, Texas and New York, with companies such as Apple, Facebook and Square utilising its on-site medical clinics.
2. Incorporating an extensive technological focus, Crossover Health enables clients to book appointments via its digital app, appealing to younger markets and those who value convenience.
3. Apple could enter the gap in the market surrounding primary care and develop technical products to support the delivery of healthcare services in this area.
4. Apple has stated on its website: “Our technology helps them work effectively within hospitals, connect remotely with patients, and conduct ground-breaking medical research. The result is care that becomes more efficient, more personalised, and ultimately more human,” surrounding its healthcare focus.
5. It has been reported that not only is the tech giant building a number of health wearables, it wants its iPhone to house technology to be a central platform for a number of healthcare services, where patients can book appointments, receive test results etc,
6. Apple’s interest in developing its healthcare focus incorporates the creation of its Research Kit, responsible for a number of studies in acute illnesses.
7. The company is currently also awaiting the results of whether its Apple Watch will receive approval from the Food and Drug Administration as to whether the product can be used as a health tool within the treatment of atrial fibrillation.
8. If Apple enters the healthcare market by acquiring Crossover Health or any similar start-up, they will face an uphill battle as a result of strict regulations surrounding the delivery of healthcare on a global scale.
9. However, Apple sees its entry into the healthcare market as a strong business move, with exponential potential for growth.
10. Apple CEO Tim Cook has previously said: “The things that interest us the most are things where we can bring our ability to integrate hardware, software, services into something that's magical, and enriches people in some way.
“We believe that health is something that is a huge problem in the world, and we think it is ripe for simplicity and a new view, and we'd like to contribute to that.”