Since it is such a regulated industry, the majority of healthcare organizations have avoided the realm of social media.
However, some healthcare providers are now starting to realize the opportunities to build awareness and promote their brand all while still serving the public, patients and physicians.
Many consumers in today’s digital age use social media platforms to make important health decisions, such as selecting their doctor, hospital and different types of treatment available.
Although social media helps healthcare professionals to communicate and improve health outcomes, the legal and risks of non-compliance with rules and regulations have skyrocketed as the industry begins to embrace it.
Below is the list of the top healthcare companies on social media, which originally appeared in the January issue of Healthcare Global.